Body care now shops like skincare and fragrance. Four themes on Amazon, what funds pay, and 30 brands to watch.

Croda ties the relaunch partly to GLP-1 drugs. None of the four brands leading Amazon sales speaks to those shoppers.

Two in three items sold for under $20. Rivals bought more of the ads on Summer Fridays, Medicube and Anua's own names.

16 brands riding two fast-growing ingredients, from early stage to $40M+ on Amazon, and the shoppers taking hypochlorous into the home.